The following is an inventory of our digital assets:
• Purchased content - Content material that we purchased on-line, either for real money or for free. This content material is closely associated to the original definition of digital assets as multimedia content material.
o Music, movies, video, photos, eBooks: iTunes, Amazon, iStockphoto, Netflixo eMagazines and TV streamingo Domains: GoDaddy, Network Solutions.
Note: Domain is a new asset type, quite similar to trade marks.
• Free content - content that we generated (user generated) and which is publicly available for free, but has IP (intellectual IBM Lotus certification training properties) rights.
o Blogs - WordPresso Video - YouTube, Vimeo
• IP content - content that we generated and which is publicly available for sale.
o Photos, video- iStockphoto, brightcoveo Anything - eBay
• Individual content - our individual content material, a part of it shared and component completely private. Most of the worth is sentimental and only has value to ourselves, our friends and our family.
o Multimedia (Photo, Video) - Picasa, Flickr, Shutterflyo On-line storage & backup - Dropbox, Carbonite, Box.net, Google Docso email/web-mailo Social networks accounts - Facebook, Twitter, LinkedIn, MySpace
interesting to note that the network of connections (or followers) is a new type of asset that social networks has created.
• On-line money - actual or virtual money (or equivalent assets), purchased or earned. The account balance is equivalent to genuine money.
o On the web entertainment, by way of example on the net gaming accountso E-commerce accounts (seller or buyer) - eBay, PayPal, Yahoo! Storeso Loyalty programs - Frequent flyer, retail points/coupons
• Financial on the internet service - we have focused on financial services here, but this endless category is applicable for a lot of other services. Some of the services are passive in the sense that they only provide information which basically substitutes the paper report. Other services are active - the user takes action, for example, trading inside the stock market.
o Financial- Bank, credit card, Loan, Investment, social security, FX (foreign exchange)o Semi-financial - Bill payment, tax returns, electronic statements, softcopy receiptso Legal and other - Trust document, will, life insurance, real estate, retirement documents, health information
• Computer and network IBM Certified Database Associate certification training setup - the information about the computer and network setup, for example computer logins and passwords, is critical to the daily operation. Since our computing devices store valuable information (some of which is reused as mentioned above) the key information turns to be an asset and should be treated accordingly.
We realize that the magnitude and diversify of our digital assets are expanding dramatically. We should be aware of it and take the right measurements to safeguard them, as we do for other assets.
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